E-COMMERCE / RETAIL BRAND EXPERIENCE

E BRAND BASKET

GLOBAL FAVOURITES.
ONE BASKET.

Bringing everyday essentials and international favourites into one connected shopping experience.

Client: E Brand Basket
Sector: Multi-category Retail
Focus: Visual Identity / Packaging Concepts / E-commerce Design

01 / THE CONTEXT

MANY CATEGORIES.
ONE CLEAR IDENTITY.

E Brand Basket brings together confectionery, groceries, toiletries, household essentials and pet food. The design challenge was to give this varied product range a recognisable identity and an easy-to-explore digital storefront.

CONFECTIONERY / GROCERIES / TOILETRIES / HOUSEHOLD / PET FOOD

02 / THE IDENTITY

FRESH. FAMILIAR.
FULL OF POSSIBILITY.

Blue and green lead an approachable visual language, supported by clean layouts and everyday shopping cues. The basket symbol connects a diverse product range under one recognisable brand.

BLUE

GREEN

WHITE

KRAFT

Clean. Friendly.
Approachable.

Complementary typography study

THE BRAND OUTLINE / DESIGN CONCEPT

03 / THE BRAND IN HAND

GOOD THINGS.
DELIVERED.

A coordinated packaging concept carries the identity beyond the screen—from delivery cartons and shopping bags to branded tape, thank-you cards and seals.

Packaging composition with directly printed kraft delivery carton, white shopping bag, sealing tape, thank-you card and round seals — Packaging design concepts.

Direct-printed kraft delivery box and branded sealing tape concept detail — 01 / DIRECT-PRINTED CARTON & TAPE

02 / THE FINISHING DETAILS

04 / THE SHOPPING EXPERIENCE

A WORLD OF CHOICE.
EASY TO EXPLORE.

A clear category structure and image-led merchandising make a broad catalogue easier to browse. Brand campaigns, product collections and everyday essentials share one consistent storefront.

DESKTOP / WHISKAS CAMPAIGN

MOBILE / CONCEPT PRESENTATION

Actual category navigation and Global Finds / Around the World merchandising — SHOP BY CATEGORIES / GLOBAL FINDS

05 / PRODUCT DISCOVERY

EVERY CATEGORY.
ITS OWN CHARACTER.

Distinct category imagery gives each collection its own personality while keeping the wider shopping experience connected.

Confectionery category campaign with original manufacturer packaging and labels — CONFECTIONERY

Groceries category campaign with original manufacturer packaging and labels — GROCERIES

Household category campaign with original manufacturer packaging and labels — HOUSEHOLD

Pet Food category campaign with original manufacturer packaging and labels — PET FOOD

Category storefront showing confectionery, household, pet food, groceries and toiletries products — TOILETRIES / WITHIN THE CATEGORY COLLECTION

01 / 05

06 / THE COMPLETE PICTURE

ONE BRAND.
EVERY TOUCHPOINT.

Identity, packaging concepts and digital merchandising come together as a coherent visual direction—designed to make E Brand Basket recognisable across the customer journey.

YOUR NEXT CHAPTER / HAWKIONS

LET’S BUILD
YOUR BRAND WORLD.

From the first impression to the details your customers take home.

START A PROJECT ↗← Back to Selected Work

GLOBAL FAVOURITES.ONE BASKET.

MANY CATEGORIES.ONE CLEAR IDENTITY.

FRESH. FAMILIAR.FULL OF POSSIBILITY.

GOOD THINGS.DELIVERED.

A WORLD OF CHOICE.EASY TO EXPLORE.

EVERY CATEGORY.ITS OWN CHARACTER.

ONE BRAND.EVERY TOUCHPOINT.

LET’S BUILDYOUR BRAND WORLD.